I am an experienced UX design lead with over 20 years of design experience, helping high-end clients achieve their business goals through innovative digital and non-digital experiences. My solid design foundation from top agencies like McCann APS/Origin, and currently CTI Digital coupled with my expertise in UX design, has equipped me with the skills needed to solve complex solutions.​
My approach to design is straightforward - understanding what both users and stakeholders want when creating services that match those needs. I blend user-centred design with creativity, using analytics and testing to make decisions that boost results.
If you're looking for an experienced UX Design Lead who can guide your team to turn ideas into diverse, effective user-friendly solutions that work, I am the candidate for you.
Hello!
A short summary
of the last 10
years or so...
2024 - Present
CTI Digital
As a UX Design Lead at CTI Digital, I lead UX processes across multiple client projects, ensuring designs align with business goals and enhance efficiency. I take an evidence-based approach, using user research, usability testing, and data-driven insights to create intuitive, user-friendly experiences. From information architecture to prototyping, I refine designs for clarity, accessibility, and real-world usability while effectively communicating decisions to stakeholders.
2016 - 2024
Parcel2Go
In my role at Parcel2Go, I’ve blended user-centric design and creativity, shaping compelling customer experiences. Leveraging analytics and user testing, I guide design decisions to boost conversions.
In my role at Parcel2Go, I’ve blended user-centric design and creativity, shaping compelling customer experiences. Leveraging analytics and user testing, I guide design decisions to boost conversions.
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2013 - 2016
Think Money Group
During my tenure at Think Money, I had the distinct privilege of forging close partnerships with internal stakeholders and embarking on numerous progressive digital journeys.
At the helm of an exceptional team comprising talented designers and developers, we shared a commitment to elevate customer conversion by orchestrating a series of online user experiences that delivered beyond expectation.
2008 -2013
Origin/APS Group
At Origin, I was involved in end-to-end design processes, from initial ideation and planning to the creation of creative assets. My focus was on conceptual campaigns tailored for high-end clients, designing websites, animations, videos, email campaigns, and print media.
This experience significantly enriched my digital design skills and exposed me to a wide range of creative projects.